Journal

Guides

5 THINGS TO DO ON RACE DAY

Guides

5 THINGS TO DO ON RACE DAY

The Hackney Half Marathon is one of our favourite weekends in East London. From pre-run pastries at Pavilion Bakery to post-race pasta, pub stops a...

Interviews

CHAT WITH LYDIA PANG | THE MAKING OF THE BONE BROTH CANDLE

To mark the launch of Eat Bitter, we collaborated with writer and artist Lydia Pang on a limited-edition candle inspired by the ritual of simmering...

Guides

WHERE TO GET ICE CREAM IN LONDON

From old-school gelaterias to cult soft serve spots, London’s ice cream scene is worth the queue. We’ve rounded up five of the best places across t...

LIFESTYLE & WELLNESS

IN PHOTOS: HOME FOR NOW LAUNCH PARTY

An evening at Coal Drops Yard celebrating Home For Now bringing together our community for drinks, conversation, and a first look at the book....

HOME TRENDS

EARL OF EAST X GESTALTEN | THE STORY OF HOME FOR NOW

From an idea we’d been carrying for years to the homes, people, and spaces that shaped it, discover the journey behind HOME FOR NOW and how it all ...

SCENTS & RITUALS

Scent Focus: Citronella

Fresh, citrusy, and just a little grassy, Citronella is a scent that instantly signals Summer. Recognised for its insect-repelling properties, ther...

SCENTS & RITUALS

Scentscaping Your Home: A Room-by-Room Guide

Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.

Interviews

SCENT COLLABORATION WITH SAMPHA

“Scent, just like music, is deeply transportive,” says Sampha. Developed in collaboration with Earl of East, Sensory Nectar translates the atmosphe...

HOME TRENDS

The New Layered Nomad | The Art of Layered Living

Learn how to create a layered home that feels warm and intentional, not cluttered. Explore five styling steps inspired by the New Layered Nomad tre...

RITUAL OVER ROUTINE

INTRODUCING | MINERA MAGNESIUM SPRAY

Minera is our magnesium spray designed to support muscle recovery, ease tension and encourage deeper rest. From post-run wind-downs to your pre-bed...

New Moon Reset | 5 Ways to Refresh Your Home

As we welcome in the Lunar New Year now is the perfect time to have a simple reset for your homeWe don’t believe in dramatic overhauls, instead jus...

HOME TRENDS

EARL OF EAST | HOME INTERIORS TRENDS REPORT 2026

Each year, we select the interior trends we believe will shape the way we live at home. From materiality and mood to the rising role of scent, this...

Soft Skies & The Colour Dusk | 5 Steps to a Calmer Colour Palette

Inspired by the Soft Skies trend, here are five simple steps to creating a calmer colour palette at home. By working tonally and layering soft mine...